"97% of all payments in Africa are still in cash, but insurers are not geared for cash collections. Additionally, lower-tier market segments prevalent in emerging countries only have low and potentially inconsistent cash availability. Therefore, we developed a pay-as-you-go micro-insurance and micro-finance solution that is sold via a digitised face-to-face agent channel for airtime and electricity. Briisk provided us with the digital insurance solution to integrate with our agent channel at the point of sale. We are seeing significant conversion for this innovative, digital life insurance solution."