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Embedded Insurance: A Game Changer for the Insurance Industry 

Embedded Insurance A Game Changer for the Insurance Industry- Briisk

In an ever-evolving digital landscape, industries constantly seek innovative ways to enhance their services, and the insurance sector is no exception. Embedded insurance is emerging as a potential game-changer, offering significant benefits to customers and companies. It is not just a trend but a transformation that has already begun to reshape the insurance landscape.

What is Embedded Insurance? 

Embedded insurance, also known as “Insurance 2.0,” integrates insurance products into non-insurance services, allowing customers to access coverage in everyday interactions. Rideshare companies like Uber have successfully integrated insurance into their services, providing peace of mind for both drivers and passengers.

Retailers, too, have embraced embedded insurance. For instance, companies like Apple offer insurance coverage for their products, safeguarding your purchase against accidental damage or theft. This enhances the customer experience and adds significant value to the products themselves.

As highlighted in the “Embedded Insurance 2.0: Incumbent Strategy—International Peer Group Report,” the key to success in this space is the adoption of modern technology platforms. These platforms enable insurers to leverage real-time data and offer tailored insurance solutions to customers. They streamline and automate processes, making claims processing faster and more efficient.

Unlocking the Full Potential

Embedded insurance, when executed with precision, can unlock substantial benefits for insurers and policyholders. According to the report, modern technology platforms are the linchpin for insurers looking to thrive in the era of embedded insurance.

This approach enables insurers to collect and analyse real-time data, better understand customer behaviour, and assess risks. As a result, insurers can provide timely, relevant coverage. For instance, if you are a frequent traveller, the insurer can offer a personalised policy that caters to your specific needs, ensuring the policy is relevant and competitively priced.

Integrating embedded insurance presents benefits and risks, including concerns about data privacy and responsible customer information use, necessitating ethical handling and security measures.

Furthermore, embedding insurance into non-insurance products may lead to potential customer confusion. To mitigate this issue, regulators establish guidelines and standards to ensure a smooth transition and provide clarity for consumers.

A Competitive Edge for Forward-Thinking Insurers

Embedded insurance is not just about meeting today’s demands; it is about preparing for the future. If you are a forward-thinking insurer, this is an opportunity to outpace your competitors in 2023 and beyond. By staying ahead in the embedded insurance game, you can offer your customers a more integrated and convenient experience.

Insurers adopting embedded insurance can position themselves as innovative and customer-centric, addressing consumer expectations for seamless, convenient solutions in daily life. This approach can enhance customer retention and attract new policyholders.


Embedded insurance is revolutionising the insurance industry, benefiting both customers and companies. Insurers must adopt modern technology platforms like Briisk Instant Platform (BITP) to connect with customers, tap new product opportunities, and drive growth.

The BITP platform simplifies insurance processes by creating products with a user-friendly interface, enabling customers to buy insurance products in an end-to-end flow whilst all information is kept secure in the cloud allowing insurers to stay competitive and provide personalised experiences, which presents an opportunity for insurers.

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