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What’s next in the world of mergers & acquisitions?

17/04/2025

The pace of technological change is accelerating—and so is the consolidation of the industry. As we enter the second quarter of 2025, mergers and acquisitions (M&A) continue to reshape the global tech landscape, including the fast-evolving insurtech space.

For insurtech companies, M&A trends aren’t just background noise—they’re critical signals. Whether you’re preparing for growth, seeking investment, or considering strategic partnerships, understanding the M&A environment is essential to positioning your business for long-term success.

The key drivers behind 2025’s M&A surge

✅ Digital transformation pressures

Digital maturity is now expected—not optional. M&A activity is being driven by companies looking to accelerate their digital transformation and modernise service delivery. Insurtechs with scalable, API-driven platforms or proven embedded insurance capabilities will be highly attractive targets—or well-positioned acquirers.

✅ The AI & automation race

AI has shifted from experimental to essential. Across industries, M&A deals are focused on acquiring talent and IP in areas such as machine learning, underwriting automation, and intelligent claims handling. Insurtechs that build or integrate AI capabilities will find themselves better equipped to compete—or to exit at a premium.

✅ Market consolidation

We’re seeing a move toward fewer, stronger players. As the insurtech sector matures, consolidation will become more common. Companies that clearly differentiate themselves—whether by region, niche, or technology—will be better placed to scale or attract acquisition interest.

Sectors that intersect with insurtech

✅ Fintech

The integration of financial services and insurance is blurring traditional boundaries. M&A activity in this space is focused on embedded finance, digital wallets, and usage-based products. Insurtechs that can complement fintech ecosystems with relevant insurance offerings should consider partnerships—or acquisitions—as strategic growth levers.

✅ Healthtech

The shift to preventive and personalised care is reshaping health insurance models. Insurtechs can expect increased M&A activity with health data platforms, wearable tech firms, and telemedicine providers. These partnerships will allow insurers to underwrite smarter and deliver more relevant cover.

✅ Green tech & ESG

Sustainability is influencing deal flow. Investors and acquirers are prioritising ESG-aligned companies. Insurtechs that can offer climate risk models, sustainability-linked policies, or support decarbonisation efforts in underwriting will stand out in M&A evaluations.

Considerations for insurtech executives

Before pursuing M&A opportunities—whether as buyers or sellers—insurtech leaders should address the following:

  • Regulatory complexity: Data protection, insurance licensing, and antitrust laws vary widely across markets. Ensure your compliance frameworks are robust and scalable.
  • Cultural and operational fit: Beyond the deal, integration is key. Consider cultural alignment and technology stack compatibility when evaluating potential partners.
  • Technology readiness: Legacy systems and siloed data can hinder post-merger synergies. Insurtechs with cloud-native infrastructure and open APIs are far more attractive in the M&A space.

Positioning for growth in a shifting landscape

For insurtech companies, 2025 offers both opportunities and challenges. Staying informed about M&A trends isn’t just useful—it’s essential to developing an adaptable, forward-thinking growth strategy.

Whether the goal is scaling through acquisition, preparing for a strategic exit, or building long-term partnerships, the most successful insurtechs will be those that are agile, future-focused, and ready to align with the evolving global tech economy.

Why partnering gives you an edge

In this shifting M&A environment, partnering with an experienced and innovation-led insurtech’s like Briisk Limited offers a distinct competitive advantage. Briisk’s digital insurance distribution platform is purpose-built for scalability, cross-border deployment, and embedded product delivery—exactly the capabilities that acquirers and investors are looking for in 2025.

With a proven track record across multiple regions and a strong focus on digital transformation, Briisk empowers its partners to adapt, grow, and lead in a rapidly changing insurance landscape. Whether you’re looking to scale your offering, expand your market reach, or enhance your digital capabilities, a strategic alliance with Briisk could be the catalyst for your next phase of growth.

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