It’s a foundational question, often asked, rarely answered well. For many, insurance remains complex, inaccessible, or something to “worry about later.” Yet in today’s unpredictable world, insurance is more relevant than ever. The problem isn’t a lack of need—it’s a lack of understanding.
This is precisely where EduTech and InsurTech intersect to drive change.
A digital broker is more than a digitised version of a traditional intermediary. It is a technology-driven platform that automates and streamlines the insurance value chain—from product discovery to policy purchase—while simultaneously improving education, access, and customer experience.
Powered by platforms like Briisk’s Digital Broker Platform (DBP), the digital broker becomes both a distribution engine and a digital advisor. It empowers insurers and intermediaries to meet customers where they are: online, curious, and expecting seamless service.
But crucially—it also educates.
Digital brokers have the potential to demystify insurance by embedding education directly into the customer journey. Instead of leading with technical product features, they guide users through contextual, easy-to-understand explanations. Think of it as EduTech principles applied within the InsurTech environment—teaching people why they need insurance before asking them to purchase it.
Here’s how digital brokers are transforming this experience:
✅ Clear, intuitive product journeys: Designed around user behaviour, not internal insurance logic.
✅ Agentic agents and AI tools: That respond in real time to customer questions, helping explain cover types, limits, and exclusions in plain language.
✅ Data-driven personalisation: Recommending only the most relevant products based on user demographics, lifestyle, and risk profiles.
✅ Built-in explainers and tool tips: So customers learn as they go, not after they’ve bought.
The value of this approach is particularly clear when addressing younger, digital-native audiences. Someone in their early 20s may not yet see the relevance of income protection, life cover, or even funeral insurance—but that’s only because traditional distribution hasn’t spoken their language.
A digital broker does.
By integrating education with access, the Digital Broker Platform by Briisk turns every quote, comparison, and interaction into an opportunity to build long-term trust and awareness.
Book a demo with us today, so we can educate you on the benefits and importance of insurance.
In our next blog, we explore a question many young people are asking themselves:
“I’m 21. Should I even get insurance?”
We’ll examine how digital brokers are equipping the next generation with the tools and knowledge they need to make informed, proactive decisions—and how platforms like DBP make this possible at scale.
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